Co-op Superstores stock a vast inventory of products. Previously, the process of uploading detailed product information and rich merchandising content (such as high-quality images, descriptions, and promotional materials) to their Shopify store was a time-consuming and often manual endeavour. This manual approach consumed significant staff time and increased the risk of errors, such as incorrect pricing, missing descriptions, or inaccurate inventory levels.

By integrating Orchestra into their retail management system, the ecommerce team was able to reduce this time consuming task using the bulk upload feature. Instead of having to upload individual images, they were able to simply upload groups of images to auto-populate to their matching SKU’s. The team can also run reports to easily check if there are any missing images across the website.

With the recent changes to the EU price indication directive many online retailers made the decision to temporarily stop displaying discounts for any of their products. This was mainly due to the lack of easily available historical price data as many ERP and ePOS systems do not have this feature. Alternatively, this can be done manually through the storefront.

Orchestra has the unique ability to automatically track changes to prices as they move through the system and push consolidated price history to their ecommerce platform. This can be used to clearly indicate to consumers the price history of a product and also keeps the business in compliance with EU law.

While Shopify offers a comprehensive suite of built-in reports, businesses noticed that critical insights are often missing, such as sales performance across product collections, click-and-collect sales by store location, and sales trends across different payment methods. This can hinder in-depth analysis and strategic decision-making for businesses that rely on these key metrics to optimise merchandising strategies, improve fulfillment operations, and gain a complete understanding of customer preferences.

Orchestra has the flexibility to be able to provide custom reporting solutions in its reporting module that are required internally by business to better strategise and operate. These reports can be automatically sent to the retailers on a fixed schedule, making it more convenient. Alternatively, the reports can be accessed via Shopify and downloaded as required.